I build products, then stay for everything after launch.

For more than a decade, that has meant product decisions, native iOS, backend, infrastructure, subscriptions, analytics and support. AI does a fair bit of the typing now. I was doing this work long before it arrived.

HeraldGoat app icon

Lately, I can’t stop thinking about financial markets.

I’ve followed markets for eight years and actively day and swing traded stocks and options for over a year. It left me with a long list of things I wish market tools did better. HeraldGoat is the one I’m building now.

It helps traders decide when a chart is worth opening.

The current problem is market data. I’m looking for a provider whose rights and pricing make sense for a small business at launch. The code can move faster than that decision. The business cannot.

See what I’m building

A few things that got me here.

Not every job or release. Just the moments that changed what I did next.

  1. Now

    Los Angeles is the current mission.

    I wouldn’t say no to San Francisco either. I’m trying to move to the US, specifically Los Angeles. I really want to make this move happen, and I could use your help.

    Know someone I should meet? I’d love an introduction. If you help me relocate to LA, I’ll promote your product on this website for a month, and post on my personal LinkedIn and X accounts as a thank-you. I’ll also include two full working weeks of free technical consultation on anything I can help with, including things like mobile app development, feedback on your product, helping build its backend, or helping you choose and set up the right infrastructure. You can read more about what I do.

  2. I got my first paying subscriber.

    I sent Proloca 2.0 to App Review and went to bed. When I woke up, it had been approved and someone in Japan had subscribed. Then another one. Then another one.

    I can help you build yours and work towards that first paying subscriber too.

  3. I became a dad.

    My first child was born. Easily the biggest thing that has ever happened to me.

  4. I got married.

    My wife would have a few questions if I left this one out.

  5. I got my first UK client.

    A company trusted me to build their iOS app. That first contract was the reason I registered my own company in the UK. I was over the moon.

  6. I moved to the UK.

    New country, new job market, and a lot to figure out. For a while, understanding British accents felt like another job.

  7. to

    I worked on my own startup.

    I spent those years building it and trying to make it work.

  8. I graduated in computer engineering.

    I finished my degree. I’d been building websites and mobile apps before graduating.

  9. to

    My first real startup experience.

    I built the iOS app, backend, database and payments for a US startup from the ground up and took it through to launch. That included a trip to Atlanta to finish the payment system.

    I can help you build your startup’s product too.

  10. to

    I spent a lot of time travelling.

    I travelled across much of Europe and also visited the US and Canada. If we’re making this a pissing contest, that’s about 30 countries.

  11. I started building mobile apps.

    I built a few of my own. They went nowhere. I knew how to make them, but not yet how to make people care.

    I can help you build your app too, and figure out why people would care.

  12. My first software left the building on CDs.

    A driving school asked me to build a Windows quiz app for its students. It was the first time I was paid to build software. They handed it out on CDs to help people prepare for their licence exam. Years later, I saw those apps become proper businesses in the UK and realised I had already seen the signal. I was too focused on the engineering to notice it.

  13. I started programming.

    Everything else on this timeline started here.